Who Shape the Market
Using the halal market as a case study, this talk offers an opportunity for rethinking some of the most taken-for-granted assumptions about “the market”. In this interactive session, Dr Jafari will explore how organisations face strategy dilemmas in responding to internal and external complexities in their rapidly changing socioeconomic, cultural, and political environments. The talk will provide application to a diverse range of business entities including startups, corporations, SMEs, policy institutions, and NGOs, and will provide a platform for participants to look at their enterprise from new perspectives, and to better understand and predict their existing and future challenges.
Dr Jafari is Reader in Marketing, and Director of the MSc International Marketing Programme at the University of Strathclyde Business School. Before joining academia, he held international marketing positions in the automotive industry for several years. He sits on the editorial review board of Consumption, Markets & Culture and senior editorial advisory board of Journal of Islamic Marketing.