Social Media & Digital PRACTICAL Workshop for SMEs & Solopreneurs
ONLINE WORKSHOP 23-26th Nov **Learn and apply the best Digital & Social Media strategies and tactics from the Digital Marketing expert Stef
About this Event
**Learn and apply the best Digital & Social Media strategies and tactics from the Digital Marketing expert Stefania Brunori, in this 4 days practical workshop ** -
LIMITED SEATS AVAILABLE
8 hours of practical learning + 1 on 1 coaching session with Stefania.
Special module on how to market your business/personal brand during uncertain times.
- Overview: understand the current Online Marketing and the next changes that are to come in the next months
- Online Business Opportunities in uncertain times: new tools to market yourself
- Digital Marketing Trends
- Social media Trends and newest platforms
- Content Trends
- Facebook, Instagram and Linkedin Marketing: the key areas and tactics in each that you need to master.
- Profiles : how to create social media profiles that stand out and generate automated leads
- Leads generation : tools and techniques to amplify your audience and your sales funnel. Growth hacking techniques to grow your audience with minimum cost
- Content: why, how and when to use content
- Why content is important
- Elements that every piece of content should have
- How to create great designs, high quality photos, videos, audios
- Tools to make your content creation easier
- 40 easy ideas to create content.
- PR & Events : build your online community . Leverage your offline connections to build your online presence . How to create PR campaigns and Online & Offline Events at 0 cost that will elevate your social media profile.
- Micro Influencer Marketing : how to find, engage and leverage trustful, authentic and effective Micro Influencers.
- Paid Ads: how to set up a campaign on Facebook and Instagram
- Types of campaigns
- Learn how to create an ad campaign
- Learn how to define your audience
- Learn how to create a re-marketing campaign
- Email Marketing: learn the power of email marketing and how to set successful campaigns . Elements of a successful newsletter. Set up your fist campaign and know the best tips and tricks.
- Online strategy : bring all the Digital/Social/Content elements together in a powerful strategy for 2020.
- Objectives and KPIs: learn how to set and track your objectives. Learn from your campaigns and improve your growth.
- Campaigns launch: create your campaign for a product, service, event, announcement etc. Learn how to connect all the dots together and maximize the results of the campaign by going omni-channel.
- 3 months calendar: create your 3 months calendar of action : digital, social media, content and campaigns
WHAT IS INCLUDED
- Templates and work sheets
- Real time Q&A with Stefania
- Access to the videos after the workshop
- Certificate of Attendance
- 45 min one on one session with Stefania after the workshop via online call
WHO IS THIS FOR
- Entrepreneurs & Soloprereneurs who want to generate leads through their Social Media and Digital Marketing , learn about the best techniques and increase their visibility in their sector
- SMEs that need to improve their existing social media results with their current team to grow sales cost-effectively.
- SMEs that want to lauch their Social Media Channels very professionally from day 1 and maximize their ROI
- StartUps that are launching their brand or a new campaign for their products / services
- Current freelancers that want to improve their Social Media presence and grow their leads
- Individuals that want to take Social Media & Digital Marketing as a career
WHAT WILL YOU GET :
- The best Digital & Social Media strategies and tactics from a +20 years experienced Marketing expert with proven track of Digital & Social Media results
- A clear understanding of what will work for your company or line of business
- The key strategy to bring together your Content, Social Media and Digital for an outstanding Marketing in 2020
- 3 months implementation plan so you can apply all the learning .