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Social Media & Digital PRACTICAL Workshop for SMEs & Solopreneurs

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When: 23 Nov 2020 5:00 pm - 26 Nov 2020 7:00 pm
Location: Online

ONLINE WORKSHOP 23-26th Nov **Learn and apply the best Digital & Social Media strategies and tactics from the Digital Marketing expert Stef
 
About this Event

**Learn and apply the best Digital &  Social Media strategies and tactics from the Digital Marketing expert Stefania Brunori,  in this 4 days practical workshop **  -

LIMITED SEATS AVAILABLE 

8 hours of practical learning  + 1 on 1 coaching session with Stefania.

Special module on how to market your business/personal brand during uncertain times.

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DAY 1

-     Overview: understand the current Online Marketing and the next changes that are to come in the next months

      -  Online Business Opportunities in uncertain times: new tools to market yourself 

     -  Digital Marketing Trends

      -  Social media Trends and newest platforms

      -  Content Trends

-     Facebook, Instagram and Linkedin Marketing: the key areas and tactics in each that you need to master.

-     Profiles : how to create social media profiles that stand out and generate automated leads

DAY 2

-     Leads generation : tools and techniques to amplify your audience and your sales funnel. Growth hacking techniques to grow your audience with minimum cost

 -    Content: why, how and when to use content

 -        Why content is important

-        Elements that every piece of content should have

-        How to create great designs, high quality photos, videos, audios

-        Tools to make your content creation easier

-        40 easy ideas to create content.

 -     PR & Events : build your online community . Leverage your offline connections to build your online presence . How to create PR campaigns and Online & Offline Events at 0 cost that will elevate your social media profile.

 -     Micro Influencer Marketing : how to find, engage and leverage trustful, authentic and effective Micro Influencers.

DAY 3

-     Paid Ads: how to set up a campaign on Facebook and Instagram

       -     Types of campaigns 

       -      Budgeting

       -      Learn how to create an ad campaign

       -      Learn how to define your audience

       -      Learn how to create a re-marketing campaign

-     Email Marketing: learn the power of email marketing and how to set successful campaigns . Elements of a successful newsletter. Set up your fist campaign and know the best tips and tricks.

DAY 4

 -     Online strategy : bring all the Digital/Social/Content elements together in a powerful strategy for 2020.

 -     Objectives and KPIs: learn how to set and track your objectives. Learn from your campaigns and improve your growth.

 -     Campaigns launch: create your campaign for a product, service, event, announcement etc. Learn how to connect all the dots together and maximize the results of the campaign by going omni-channel.

-     3 months calendar: create your 3 months calendar of action : digital, social media, content and campaigns

WHAT IS INCLUDED

- Templates and work sheets 

- Real time Q&A with Stefania

- Access to the videos after the workshop

- Certificate of Attendance

- 45 min one on one session with Stefania after the workshop via online call 

WHO IS THIS FOR 

- Entrepreneurs & Soloprereneurs who want to generate leads through their Social Media and Digital Marketing , learn about the best techniques and increase their visibility in their sector 

- SMEs that need to improve their existing social media results with their current team to grow sales cost-effectively. 

- SMEs that want to lauch their Social Media Channels very professionally from day 1 and maximize their ROI

- StartUps that are launching their brand or a new campaign for their products / services 

- Current freelancers that want to improve their Social Media presence and grow their leads 

- Individuals that want to take Social Media & Digital Marketing as a career

WHAT WILL YOU GET :

- The best Digital &  Social Media strategies and tactics from a +20 years experienced Marketing expert with proven track of Digital & Social Media results 

- A clear understanding of what will  work for your company or line of business

- The key strategy to bring together your Content, Social Media and Digital for an outstanding Marketing in 2020 

- 3 months implementation plan so you can apply all the learning  .

Click here to register