In this session, TiE Dubai brings you Alex Malouf, in house reputation manager for Procter & Gamble and a board member of the Advertising Business Group, to discuss ethical marketing and how it's good for your business.
While most small businesses do not invest in PR when they should, most do use marketing to promote themselves. With social media and digital options, not to mention an overriding need to raise our profiles in a competitive business environment, a lot of small (and often not so small businesses) resort to marketing practices which could be described as not ethical.
Ethical business marketing will not only raise your profile but also enhance your brand reputation.
Alex Malouf has carved out a niche as a lively voice in the Middle East's burgeoning media scene, combining razor-sharp observations with a keen understanding of the forces that underpin the region's digital transformation. Much of which, no doubt, is informed by Malouf's day job at P&G, where he manages reputational affairs for the Middle East's largest FMCG. Malouf's experience and roots in the region are not the only things that set him apart — he is also a highly visible advocate for modern public relations, serving in senior roles on numerous industry organisations. Through his day job and his position on the Advertising Business Group board, Alex advocates for transparency in advertising and ethical communications in the region.