Whether you’re an emerging designer or an independent label looking to scale, our Fashion Brand Growth Bootcamp is designed to give you the tools, knowledge, and support to take your brand to the next level. This is more than just a course, it’s a launchpad for turning your creative vision into a thriving business.
Time: 5:00pm to 8:00pm
Bootcamp Dates :
TOPICS COVERED:
WEEK 1
• Brand Mission, Vision, and Value Clarity
• Brand Solution: What’s your unique customer promise?
• Product-Market Fit: Are you selling what people actually want?
• Foundational mistakes that lead to brand confusion
• Brand Voice, Storytelling & Visual Identity audit
•Identifying your Ideal Customer Profiles (ICPs)
• Shifting demographics and psychographics in fashion• Market segmentation: Local vs global
• Positioning map vs competitors (pricing, aesthetic, value)
• Inclusivity & community alignment
WEEK 2
•Costing vs Pricing: True COGS breakdown
• Wholesale vs DTC pricing strategy
• Profit margins, markups, discounts, VAT
• Setting SMART financial goals
• Revenue stream diversification
• Funding readiness & cash flow strategy
• Mapping your Omnichannel Customer Journey (from Awareness to Loyalty)
• Post-purchase & retention flows
• Returns, refunds, shipping and sales terms
• Stock control: Open-to-buy, reorder points, deadstock
• Shopify/Marketplace/Pop-up conversion practices
• Inventory & collection planning aligned to demand
WEEK 3
•Seasonal campaign strategy (fashion calendar aligned)
• Content pillars: brand-building vs performance• Paid Ads 101: Meta, Google, Pinterest
• Influencer & affiliate marketing setup
• Online + offline sales funnels (lead gen to conversion)
• PR, collaborations, brand buzz
Google Analytics 4 + Shopify Analytics intro
• Understanding: ROAS, CAC, AOV, Bounce Rate, Abandonment
• Email marketing flows (Welcome, Abandon Cart, Post-purchase, Win back)
• SMS & WhatsApp CRM for re-engagement
• Loyalty and referral systems
• Monthly analytics & growth dashboard
WEEK 4
• Direct-to-Consumer (DTC), Wholesale, Pop-Ups, Marketplaces
• Approach strategies for buyers, agents, and distributors
• Crafting a look book & line sheet that sells
• Sales pitch dos and don’ts
• International market readiness & customs/logistics basics
• Buyer relationship management
Product/category expansion planning
• Founder mindset & leadership for scaling
• IP protection, trademarks, contracts• Sustainability strategy: storytelling, certifications, operations
• Operational readiness to scale
• 12-month strategic roadmap
