U?che? means ‘idea’ in igbo, the native tongue in Nigeria (a country in West Africa). The name represents a series of original, gender fluid and spontaneous ideas Uche will be putting forward along the way with each fashion release. U?che? aim is to deliver affordable, authentic bold statements through fashion, drawing inspiration from different cultures and time. U?che? are “pro unique” collections produced in a limited release format to maintain exclusivity and keep things fresh and exciting as frequently as possible.